An artistic rights fee for tigers

And a new way for tiger-inspired brands and products to give back to save wild tigers.


The tiger is one of the most iconic animals on Earth, but the largest of the big cats is on the brink of extinction.

With as few as 3200 surviving in the wild today, tigers have disappeared from 97% of the landscapes they once occupied.

This catastrophic population decline is driven by a range of threats, including poaching for the illegal wildlife trade, overhunting of prey species by local people, habitat loss and fragmentation, and human-tiger conflict. If we don’t act today it will be too late.


The world is full of tiger-inspired products. What if every product sold bearing the iconic tiger stripes generated funds for tiger conservation?


Tiger Royalty

Tiger Royalty is an artistic rights fee for Tigers and a new way for tiger-inspired brands and products to give back to save wild tigers. Tiger Royalty partners agree to support tiger conservation, with the sale of their tiger-inspired products.

All Tiger Royalties will benefit Panthera’s Tigers Forever Program.


Tigers Forever

In 2006, the world’s premier tiger scientists came together to resolve why tiger numbers were continuing to plummet, despite years of seemingly robust efforts to save them. The group determined that tiger conservation activities were too expansive, suffered from limited financial and human resources, and failed to monitor their effectiveness.

To be effective, the team concluded that a razor-sharp focus on activities that would mitigate the most critical threats to tigers was needed, and thus the Tigers Forever strategy was born.

Today, Panthera’s Tigers Forever program is being carried out across Asia with the goal of increasing tiger numbers at each site by at least 50 percent over a ten-year period.

Panthera is mitigating the most pressing threats facing the species by training and outfitting law enforcement patrols and investigative teams to secure protected areas; utilizing informant networks to apprehend poachers; identifying and protecting tiger habitats; using cutting-edge technology to prevent poaching, including hand-held thermal imagers and Panthera’s ‘PoacherCams’; and training government and NGO staff to use the best scientific methods to monitor tiger and prey populations.

Panthera is leading or supporting efforts at key sites across six tiger range countries, including Bangladesh, India, Indonesia, Malaysia, Nepal, and Thailand. 


Become a tiger royalty partner

If your company sells products inspired by tigers, take our Tiger Royalty pledge today.
We will contact you about how to become a Tiger Royalty partner.

Thanks for becoming a partner !

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We want to help Panthera keep tiger stripes in the wild forever. Let’s get started!


Panthera, founded in 2006, is devoted exclusively to the conservation of wild cats and their landscapes, which sustain people and biodiversity. Panthera’s team of preeminent cat biologists develop and implement science-based conservation strategies for tigers, lions, jaguars, snow leopards, leopards, pumas and cheetahs. Representing the most comprehensive effort of its kind, Panthera works in partnership with NGOs, scientific institutions, communities, corporations and governments to create effective, replicable models that are saving wild cats around the globe.



Partner Inquiries: Annika Vieira,
Press Inquiries: Karen Wood,